What We Do

CommonSmarts logoFounded in 2017, CommonSmarts Media is a content development and operations consulting company dedicated to advising experienced professionals across industries (such as publishing, advertising, entertainment, recruiting, and legal services) as they tackle lofty goals, problems, or disputes. From story creation to solution architecture to organizational design, CommonSmarts Media offers a vast array of services that are informed by deep software project management, communications, and creative problem-solving expertise.


  • Vision, Strategy, & Roadmapping
  • Executive Communications
  • Recruiting
  • Product & Program Development
  • Project Management
  • Full SDLC Management
  • Business Analysis
  • Data Analysis
  • Requirements Gathering
  • Creative Direction & Concepting
  • Information Architecture
  • Wireframing
  • Process Engineering
  • User Experience & User Acceptance Testing
  • Software Vendor Management
  • Training Curriculum Development
  • Software Manual Development
  • Writing & Editing
  • Publishing
  • Creative Concepting & Direction
  • Prepress Management
  • Vendor Management
  • Website Development
  • Social Media Presence Development

CommonSmarts.com is a blog site that was founded in 2013 that covers a broad range of topics from employee engagement to recruiting to leadership, and sometimes poetry, too.

If you are interested in working with Tara Makhmali, CEO of CommonSmarts Media, do not hesitate to email her directly at tara@commonsmarts.com.

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